UTM tags
DATA & INSIGHTS | 3 minute read How to use UTM tags to track your digital campaigns In this article, we’ll explain what UTM tags are, why they matter, and how to use them effectively. SHARE THIS ARTICLE In digital marketing, tracking and measuring campaign performance is crucial to understanding what works and what doesn’t. […]
A/B testing
DATA & INSIGHTS | 4 minute read A/B testing In this article, we’ll explore what A/B testing is and how to implement it effectively as part of your digital strategy. SHARE THIS ARTICLE In digital marketing, the key to achieving better results often lies in understanding what works and what doesn’t. That’s where A/B testing […]
Abandoned cart
DATA & INSIGHTS | 3 minute read Abandoned cart In this article, we’ll explore the common reasons behind cart abandonment and actionable tactics to reduce it effectively. SHARE THIS ARTICLE Cart abandonment is a persistent challenge for most e-commerce businesses, with an average rate hovering around 70%. It represents a missed opportunity where customers express […]
Average Order Value (AOV)
DATA & INSIGHTS | 3 minute read Average Order Value (AOV) This article explores what AOV is, why it matters, and actionable tactics to increase it. SHARE THIS ARTICLE In e-commerce, one metric stands out as a powerful driver of revenue and profitability: Average Order Value. AOV measures the average amount customers spend per transaction […]
Customer Retention Rate (CRR)
DATA & INSIGHTS | 3 minute read Customer Retention Rate (CRR) This article explores what CRR is, how to calculate it, why it matters, and tactics to improve it for sustained success. SHARE THIS ARTICLE Customer Retention Rate (CRR) is one of the most important metrics for assessing the health of a business. While acquiring […]
Return on Ad Spend (ROAS)
DATA & INSIGHTS | 4 minute read Return on Ad Spend (ROAS) This article explores what ROAS is, how to calculate it, why it matters, and strategies to improve it for sustained success. SHARE THIS ARTICLE Return on Ad Spend (ROAS) is one of the most important metrics in digital marketing. It measures the revenue […]
Return on investment (ROI)
DATA & INSIGHTS | 3 minute read Return on investment (ROI) This article dives into the basics of ROI, why it matters in marketing, how to calculate it, and actionable tactics to maximize it. SHARE THIS ARTICLE Return on Investment (ROI) is one of the most important metrics in marketing. It helps businesses evaluate the […]
Customer Acquisition Cost (CAC)
DATA & INSIGHTS | 3 minute read Improve efficiency with Customer Acquisition Cost In this article, we’ll explore Customer Acquisition Cost, how to calculate it, and actionable tactics to optimize it. SHARE THIS ARTICLE Customer Acquisition Cost (CAC) is a critical metric for businesses, particularly in marketing and sales. It represents the total cost associated […]
Customer Lifetime Value (CLV)
DATA & INSIGHTS | 5 minute read Improve profitability with Customer Lifetime Value In this article, we’ll explore the concept of CLV, why it matters, and actionable tactics to maximize it. SHARE THIS ARTICLE Customer Lifetime Value (CLV) is one of the most important metrics for any business. It represents the total revenue a business […]
Bounce rate
DATA & INSIGHTS | 5 minute read Bounce rate – what it is and why it matters This article breaks down what bounce rate is, why it matters, and tactics for reducing your bounce rates. SHARE THIS ARTICLE In digital marketing, bounce rate is a term that frequently surfaces. While it’s widely discussed, many still […]
