SEm | 5 minute read
How to use Google Ads Editor to improve your campaigns
SHARE THIS ARTICLE
For businesses running Google Ads campaigns, managing and optimizing ads can sometimes feel like a daunting task, especially if you have multiple campaigns and large amounts of data to process. Fortunately, Google Ads Editor is a powerful tool that can help you streamline the process. Whether you’re a small business owner or a marketer managing several accounts, Google Ads Editor can save you time and allow for bulk changes, faster optimization, and better overall management.
What is Google Ads Editor?
Google Ads Editor is a free, downloadable application that allows you to manage your Google Ads campaigns offline. It enables you to make bulk changes, navigate large accounts, and optimize campaigns more efficiently than through the web interface alone. Once you’ve made changes, you can upload them to your Google Ads account with just a few clicks.
The tool is especially useful for managing multiple accounts, performing tasks that require bulk changes, or simply working without an internet connection. Google Ads Editor supports search, display, video, and shopping campaigns, among others.
How to use Google Ads Editor
Now that you understand what Google Ads Editor is, here’s a step-by-step guide on how to get started:
1. Install Google Ads Editor
Download Google Ads Editor on your computer. The tool is available for both Windows and Mac users. Once downloaded, run the installer and follow the on-screen instructions to complete the installation process. After installation, open Google Ads Editor and log in using your Google Ads account credentials.
2. Download your account data
After logging in, you’ll need to download the account data you wish to manage. Select the Google Ads account you want to work with and click on Download. This will download all the account data, including campaigns, ad groups, keywords, ads, and settings, so you can work offline.
3. Get familiar with the interface
The Google Ads Editor features a left-hand panel where you can select campaigns, ad groups, and other account elements. The main area shows the details of the selected item, such as keywords, ads, or bids. You can make bulk changes to campaigns, ad groups, or other account structures here.
4. Make changes to your campaigns
Once you’ve downloaded your data, you can begin editing. This is where Google Ads Editor shines, making bulk changes quickly and easily.
In Google Ads Editor, you can create new campaigns, ad groups, and ads or manage existing ones, add or remove keywords, adjust match types, or update bids for your keywords. Quickly create or edit ads across multiple ad groups or campaigns. For bulk actions, you can copy and paste elements from one campaign or ad group to another.
5. Review and post changes
After making changes, you can review them offline by navigating to the Changes tab, which will display a summary of the modifications you’ve made. Before uploading, carefully check your changes to ensure there are no mistakes. Once satisfied, click Post to upload your edits back to your Google Ads account. Google Ads Editor will automatically sync your changes with your online account.
Tips for getting the most out of Google Ads Editor
Google Ads Editor is a powerful and time-saving tool for brands of all sizes. To make the most of Google Ads Editor, here are some helpful tips to streamline your workflow and increase your efficiency:
Take advantage of bulk edits
One of the key benefits of Google Ads Editor is the ability to perform bulk actions. You can easily copy entire campaigns or ad groups and paste them into other campaigns or accounts. Use the “Find and Replace” feature to update keywords, ad copy, or URLs in bulk. Select multiple items at once (e.g., multiple keywords or ads) and edit them together. You can change bids, ad text, or other attributes for all of them at once.
Use the advanced search feature
The Advanced Search feature helps you filter and find specific elements in your account. For example, you can search for keywords that have a low Quality Score or ads with low click-through rates. This allows you to quickly identify areas that need attention. You can filter by campaign type (e.g., search or display), ad group, keyword status or narrow down your search to elements with specific performance metrics like CPC, clicks, or impressions.
Use labels for better organization
Labels help you organize and group items in your account. This is especially useful for managing large accounts with multiple campaigns and ad groups. Group similar ads, keywords, or campaigns together by using labels. This makes it easier to manage and analyze performance. Once your labels are set, you can apply bulk actions based on labels, such as changing bids or pausing all ads with a specific label.
Undo changes easily
Google Ads Editor allows you to easily undo any changes you’ve made before posting them. The Change History feature keeps track of every action you take, and you can undo mistakes with a simple click. If you don’t like the changes you’ve made, simply go to the Change History tab, select the changes you want to undo, and revert them.
Note: Since Google Ads Editor allows you to work offline and does not automatically update, make sure to download the account data you want to manage before you start making changes.
What's next?
Google Ads Editor is a powerful tool that allows you to manage and optimize your Google Ads campaigns more efficiently. Whether you’re running multiple campaigns or need to make bulk changes, Google Ads Editor provides a user-friendly interface to help you work offline, make edits in bulk, and streamline your workflow. Contact us to learn more about how we can help you improve your search campaigns.
INSIGHTS
