There is no excitement in the mid-price range
STRATEGY | 4 minute read There is no excitement in the mid-price range Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE When it comes to shopping, whether it’s for a new piece of clothing, a new phone, or a luxury item, our emotions are intricately […]
The power of food: How sensory marketing drives consumer desire
STRATEGY | 4 minute read The power of food: How sensory marketing drives consumer desire Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Food has become one of the most powerful tools in modern marketing, allowing brands to tap into emotion, nostalgia, and sensory pleasure […]
The future of customer loyalty programs
STRATEGY | 4 minute read The future of customer loyalty programs Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Customer loyalty is evolving. Traditional loyalty programs are becoming a thing of the past. There’s a growing understanding that customers are engaged not just through rational […]
How to sell the ritual behind your product
STRATEGY | 4 minute read How to sell the ritual behind your product Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE As customers have more choices than ever, businesses must stand out by offering more than just a product. They must sell an experience. This […]
How to rebrand waiting times for a better customer experience
STRATEGY | 4 minute read How to rebrand waiting times for a better customer experience Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Waiting is an unavoidable part of life, whether it’s standing in line at the airport, waiting for a train, or anticipating food […]
How to effectively segment your market and target the right customers
STRATEGY | 4 minute read How to effectively segment your market and target the right customers Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Market segmentation is a research process that helps businesses understand how to divide their broader customer base into smaller, more manageable […]
The hidden costs of discounts and how they can damage your brand
STRATEGY | 4 minute read The hidden costs of discounts and how they can damage your brand Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Offering discounts has long been a popular strategy to attract customers and boost sales. While discounts can provide short-term benefits, […]
How to influence buying decisions with price anchoring
STRATEGY | 4 minute read How to influence buying decisions with price anchoring Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Price anchoring is powerful pricing strategy tactic when you use one price point to give your customer’s a frame of reference for valuing your […]
The Price Tag Paradox: How price affects the value of your products
STRATEGY | 5 minute read The Price Tag Paradox: How price affects the value of your products Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Pricing is one of the most important and often most misunderstood aspects of business strategy. It affects revenue, profit margins, […]
The key sources shaping customer expectations
STRATEGY | 5 minute read The key sources shaping customer expectations Discover how we can help your business create impactful digital marketing campaigns. GET IN TOUCH SHARE THIS ARTICLE Expectations are a key driver of consumer behavior, influencing how individuals think, feel, and act in the market. Consider a recent purchase you made. How did […]
